RESUMEN
This document outlines a comprehensive program designed to strengthen and expand river ecotourism activities in the Yucuna indigenous community, located in the Colombian Amazon basin, covering an area of 9,800 hectares. The introduction of augmented reality (AR) into existing ecotourism activities aims to enrich the offer of eco-Amazonian services and products, with a special focus on the observation of wild dolphins and the biological diversity of the region. This program has the purpose of improving the living conditions of 300 indigenous families, increasing their participation in the sustainable tourism market.
The ecotourism component focuses on the integration of augmented reality to provide educational and immersive experiences in Amazonian biodiversity. AR will allow visitors to view interactive information about the species observed, such as behavioral data, conservation status and biological curiosities, which not only increases the educational value of the excursions, but also improves the tourist experience. This enrichment of activities seeks to attract a greater number of visitors and increase income for the community.
Priority will be given to training community members in the management and operation of AR technology, in addition to strengthening their skills in guidance, hospitality, and environmental conservation. The program will include workshops, certifications and courses in collaboration with technological and academic experts, ensuring that the community can autonomously manage tourism and technological activities.
We will implement a robust communication strategy to promote the ecotourism activities of the Yucuna community at the national and international level. This strategy will include digital marketing, social media presence and alliances with travel agencies that specialize in ecotourism. The authenticity of the experiences offered and the community’s commitment to the conservation of the environment and local culture will be highlighted.
The program is committed to the comprehensive sustainability of tourism activities. Responsible tourism practices will be implemented that include the sustainable management of natural resources, the use of renewable energy and the minimization of environmental impact. We will seek to obtain sustainability certifications that validate and enhance the community’s ecotourism offering to a global public that is aware of the environment.
In summary, the adoption of augmented reality in river ecotourism not only proposes a significant improvement in the quality of the experiences offered, but also establishes a platform for the economic development and autonomy of the Yucuna community, ensuring their active participation and beneficial in the global ecotourism market. This program represents a model of innovation and sustainability that benefits both the community and the preservation of one of the most vital ecosystems on the planet.
